Google Analytics Advanced
Do you want to take your knowledge of Google Analytics higher and learn how to make the most detailed and insightful reports you can?
Would you like to take on a deeper understanding of Google Analytics’s key features and many of it’s bespoke and custom set up options?
This course is aimed at non-technical users who would like to take an existing knowledge of Google Analytics and their websites to the next level.
In this course, you will learn.
- To become more confident in the Google Analytics interface and many of its key functions.
- How to administrating Google Analytics and your users.
- How to create more advanced reports with data filtering, and sharing these with others.
- About non-standard data gathering like event (interaction) tracking.
- About better ways to analyse how your traffic arrives on your site.
- How to set up goals and aligning conversions and value to your site traffic and content.
- How to create custom reports, dashboards and segments.
- About the new features available in GA4.
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