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Google Analytics Advanced

£200.00

Do you want to take your knowledge of Google Analytics higher and learn how to make the most detailed and insightful reports you can?

Would you like to take on a deeper understanding of Google Analytics’s key features and many of it’s bespoke and custom set up options?

This course is aimed at non-technical users who would like to take an existing knowledge of Google Analytics and their websites to the next level.

See the Full Course Outline.

 

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  • April 2024
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Description

In this course, you will learn.

  • To become more confident in the Google Analytics interface and many of its key functions.
  • How to administrating Google Analytics and your users.
  • How to create more advanced reports with data filtering, and sharing these with others.
  • About non-standard data gathering like event (interaction) tracking.
  • About better ways to analyse how your traffic arrives on your site.
  • How to set up goals and aligning conversions and value to your site traffic and content.
  • How to create custom reports, dashboards and segments.
  • About the new features available in GA4.

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