Google Adwords Advanced
Do you want to take your knowledge of Google Adwords to a higher level and learn to manage your account (or other peoples) like a professional?
This hands-on course is aimed at existing Adwords users who have grasped the basics and who now need to get a more thorough understanding of working Adwords, how to get the best results from it and how to drive higher-powered results and value.
In this course, you will learn.
- A deeper understanding of how to administer Google Adwords accounts
- How to review your existing Ads performance and find ways to improve your campaigns
- How to work more efficiently by creating sharable assets and setting up custom reporting options
- How to add more data and capability to Adwords by integrating other services like Google Analytics and Tag Manager
- About more complex bidding options and methods
- How to set up and use a remarketing list and audiences and working with other types of actions and conversions
- About other types of ads besides search ads – Video, Display and Shopping.
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