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Google Adwords Advanced

£200.00

Do you want to take your knowledge of Google Adwords to a higher level and learn to manage your account (or other peoples) like a professional?

This hands-on course is aimed at existing Adwords users who have grasped the basics and who now need to get a more thorough understanding of working Adwords, how to get the best results from it and how to drive higher-powered results and value.

See the Full Course Outline.

 

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  • April 2024
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Description

In this course, you will learn.

  • A deeper understanding of how to administer Google Adwords accounts
  • How to review your existing Ads performance and find ways to improve your campaigns
  • How to work more efficiently by creating sharable assets and setting up custom reporting options
  • How to add more data and capability to Adwords by integrating other services like Google Analytics and Tag Manager
  • About more complex bidding options and methods
  • How to set up and use a remarketing list and audiences and working with other types of actions and conversions
  • About other types of ads besides search ads – Video, Display and Shopping.

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