Google Adwords Fundamentals
My Google Adwords Introduction Training Course is designed to give you a good general understanding of Google Adwords (Ads) and to master the Ad concepts and manage your account like a pro.
This beginner level, hands-on course, is aimed at non-technical people who need to get a good general understanding of Adwords and how to get the best results from it.
In this course, you will learn.
- You will gain an understanding of how Google Adwords works and get confident with its interface.
- You will grasp the key concepts of pay per click search ads.
- You will understand how account structure works in Adwords and how to use it properly.
- You will learn about budgets and bidding options.
- You will learn how to undertake successful keyword and cost project research and how to use negative keywords and keyword modifiers.
- You will be able to analyse your Ad performance and identify areas for improvement.
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