Google Analytics Advanced

Analytics configuration.

• Account Administration.
• About accounts, properties, views(profiles).
• User Roles.
• Checking view filters.
• Tag manager overview.
• GDPR compliance and anonymising user IP with Tag Manager.

Better page and content reports.

• Examining page paths and URLs and cleaning parameters.
• Understanding content drill down.
• Understanding page value and aligning pages to conversions.
• The event flow.
• Site speed reports.

Overview of non-standard data gathering.

• Setting up a simple site search.
• Event and interaction set up and reporting.
• Goal configuration (conversions).
• Demographic and interest reports.

Advanced filtering and sorting techniques.

• Searching reports.
• Using the secondary dimension tool.
• Understanding advanced search filters and regular expressions.
• Using system segments.
• Creating and applying custom segments.

Creating advanced reports.

• Creating and saving more complex reports.
• Creating a custom report.
• Working with, and setting up a dashboard.
• Deleting saved reports, dashboards and custom reports.

Enhanced acquisition reporting.

• Review of standard acquisition metrics
• Generating custom tracking codes manually.
• Using a google sheet to create and track custom tracking codes.
• Using custom campaign reports.

Working with Google Ads (Adwords).

• Integrating Google Ads.
• Understanding Adwords account structure and reports.
• When to use Adwords reports vs Analytics.
• Tying conversion data to Google Ads.
• Sharing your conversions into Adwords.

Analysing SEO performance.

• What is search console.
• Setting up search console (if viable).
• Integrating Google Search Console with GA.
• Working the Search Console reports in Analytics.
• When to use Analytics vs Search Console.

More advanced report sharing.

• Working with Google Sheets.
• Overview of Googles Data Studio.

Troubleshooting Analytics issues.

• What suspected false metrics might tell you.
• Testing correct technical set up.

Questions and Answers