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Post: Why Bounce Rate is dangerous.

Google Analytics audience stats for bounce rate

Bounce rate is a very dangerous metric to use when you don’t understand it correctly. I train Google Analytics (GA) about twice a week, so meet 100’s of digital marketeers and site owners and see 100’s of Websites and Google Analytics accounts. The one metric that everyone wants to know about is BOUNCE RATE, and yet it’s the one metric that most don’t understand at all well. What exactly is your website bounce rate then? According to google, the bounce…

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