SEO Fundamentals

This SEO introduction training course is aimed at non technical people with little or no prior knowldge of SEO but needing a good general understanding and how to get the best results from it.

For many, learning how to build search engine friendly web pages and optimising your web site for SEO results is a must.

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Pre Course Requirements
Learning Outcomes
Course Outline
Related Courses
Course Info

Pre Course Requirements

You should have everyday PC or Mac skills to attand this SEO introduction training course.

Learning Outcomes

You will gain an understanding of how search engines function, how they crawl, rank and index pages.
You will grasp some key concepts in SEO strategy and planing and learn how to prioritise the functions of SEO.
You will understand how to produce great content that works well for both humans and engines.
You will learn how to undertake successful keyword research for SEO.
You will be able to analyse your web pages SEO performance and identify areas for improvement.
You will understand more about the crawling process and good site organisation.

Course Outline

SEO Introduction

What is SEO (Search Engine Optimisation)?
What is SEO success and how to measure it?
How an engine operates.

Planning SEO

Breaking the task into key areas of action.
Defining a workflow for SEO.
Identifying key content to work with.

How an engine works

Overview of search algorithms.
Changes and new ideas in SEO.
About Expertise, Authority and Trust (EAT).
About penalties and Black Hat SEO.

Content planning

Identifying content types that work.
Creating rich content zones with corner stone content.
How much content is enough?
What is Googles PQR system and what we can learn from it.
Main Content (MC) vs Supplementary content (SC) vs Ads.
About YMYL and high risk pages and sites.
Localisation factors and Google my Business.

Crawling basics

Googlebot and the crawling process.
A simple Google cache test.
Submitting / resubmitting content to engines.

Keyword Research

What tools can you use?
What makes a great keyword?
Long tail vs short tail terms.
Factors to consider when choosing terminology.
Picking the best keywords.
Considering related terms and ideas.

On Page SEO

What does a good page look like to an engine?
Thinking about your URLs and slugs.
Good page structure for SEO.
About Headings and text content.
What is the title tag and how important is it?
What is meta data and how important is it?
Does it matter what content goes where?
Site speed and SEO and testing it.

Images and Video

Adding images to web pages properly.
Adding additional image information.
Considering site speed and images.
What about images in mobile?
Adding video by embed vs social source.
Adding supporting video information.

Backlinks and linking

What is a backlink?
How important are internal links?
What about links from subdomains.
What about outbound links?

Questions and Answers

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Course Info

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