Pre Course Requirements
You should have everyday PC or Mac skills and have completed my Google Analytics introduction or have a similar working knowledge of Google Analytics.
Please note that this course assumes you have an existing google analytics account to which you have full admin access. (There is some scope to set this up during the course – please ask when booking).
As a technical implementor, you will need some key web development skills specifically in HTML and Javascript or at least a fundamental understanding of front end web development and methods.
You are also likely to require administrative access to your CMS systems and core template files as well as direct access (via S/FTP or SSH/terminal) to your website servers.
Learning Outcomes
- You’ll learn more about administrating Google Analytics for your companies’ users.
- You will learn how to tag pages with both the standard gtag and tag manager.
- You’ll learn about goal configuration and conversion set up.
- You will understand more about non standard data gathering, and the data layer.
- You’ll learn how to set up and configure events (interactions) and social tracking.
- You’ll consider the accuracy of the data gathered and work towards improving it.
Course Outline
Analytics account configuration.
- Overview of the Admin interface.
- About accounts, properties, views(profiles).
- User Roles.
- Creating and filtering views.
- Filtering bot traffic (if required).
- Tag manager overview.
- GDPR compliance and anonymising user IP.
Deploying gtag
- Gtag analytics tag implementation.
- Review of the pageview firing hit event in gtag.
- Customising the Gtag code and the data layer.
- Deploying into a CMS system (like WordPress).
- Testing correct deployment and data gathering.
Deploying Google Tag Manager.
- Setting up a Tag Manager account.
- The Tag Manager interface.
- Adding the tag container to your pages.
- Adding universal analytics via the tag manager.
- GDPR compliance and anonymising user IP with tag manager.
- Adding a social tracking pixel (tag) via tag manager.
- Testing correct deployment and data gathering.
Better page and content tracking.
- More about URL’s, page paths and Google Analytics.
- Examining page paths and other page metrics.
- More accurate reporting by cleaning URL parameters.
- Understanding content drill down.
- Understanding site speed reports.
Setting up non standard data gathering.
- Setting up simple site search.
- Goal configuration (conversions).
- Conversion Flow.
- Demographic and interest reports.
- Planning event(interaction) tracking.
- Setting up event tracking with tag manager.
More advanced reporting techniques.
- Secondary dimensions and advanced filtering.
- Custom reports.
- Setting up dashboards.
- Using regular expressions.
- Using system segments.
- Creating and applying custom segments.
- Using custom acquisition tracking codes.
- Integrating Google Ads.
- Integrating Google Search Console with GA.
Troubleshooting issues.
- What suspect false metrics might tell you.
- Testing correct technical set up.
Questions and Answers
Course Info
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